Inc. Magazine

Jordan Hickey
Date Published:
April 8, 2022

Wheyward Spirit was featured in Inc. Magazine in an article titled “How This Liquor Entrepreneur Partnered With Ben and Jerry's to Bring Back a 15-Year-Old Ice Cream Flavor.” The feature shares good partnership practices based on Wheyward Spirit and Ben & Jerry’s collaboration, and discusses how Wheyward Spirit became an ingredient in Ben & Jerry’s Dublin Mudslide, the flavor that was most recently brought back from the ‘flavor graveyard.’ The article quotes Emily Darchuk, Founder and CEO of Wheyward Spirit, on the importance of entering partnerships that feel right for your brand, and continuing to add value through and after the launch process.

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